Search Engine Optimization

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Why Choose Issue Resolver

When you choose Issue Resolver Digital Agency, you and your business is our main focus. We understand how your business comes about, what your goals are, what has worked till now and what hasn’t for you in the past. We will make sure that we be honest and transparent about how we will help you. Whether there is a need of a better website, do you need SEO help, a Pay per Click campaign, social media needs management, complete new branding with amazing photography and videos, or anything that makes your business go sky rocket, we have got your back. Our ways are highly data-driven, efficient, time-tested, and carried out from beginning to end by a persistent team of skilled expert digital marketers.

 

When you enlist Issue Resolver Digital Agency to help build your online presence and achieve financial success, we customize our professional digital marketing solutions to your business goals. No business is too small, too big, too local, or too far-reaching. Get information about digital marketing in your industry for an idea of what we’ll do for you. If you don’t see your industry, or if you have a unique marketing need, don’t hesitate to contact us. We’ve helped thousands of businesses of all kinds, from the conventional to the highly specialized.


SEO


Website Design


PPC

 


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All Psyched Up To Take Your Business To New Heights?

SEO is an abbreviation used for search engine optimization. It is the whole process of ranking your pages on top of the search engine. This is done by creating the web pages with the content using the targeted keywords which the users use to search on the search engines like Google, Bing etc.,.

The most powerful search engine by far is Google— it uses one of the most intricate algorithms — SEO professionals generally speak about Google when it comes to the optimization. We are going to talk about the “wants” all over this article, wherein some of this is going to be complicated and highly detailed. SEO needs only one simple rule to follow: Google always wants to provide the best user experience. SEO is not foolery of the system. It’s all about contributing value. If your goal is to have traffic on your website, your website needs to worth coming to.

Why SEO Is A Need?

For all businesses who are trying to attract customers, search engine optimization is a need. 93% of the whole web traffic is generated from the search engines. It doesn’t matter what kind of website you are running, SEO efforts are always worth investing, both in terms of money or time. With a committed team of strategists, content writers, designers, developers, and data analysis professionals, you will be able to deliver SEO services yourself. For many businesses it is very difficult to manage SEO services in house, that is where we step in.

Issue Resolver Digital Agency came in to existence as an SEO company, and we have now included a full set of digital marketing services to a wide range of clients. We know everything about SEO, where we provide a full customised work as per the clients need. With a track record which proves these claims. 

From basic to high advance, this article is going to show you all about SEO.

Few SEO related definitions:

  • Keyword: A phrase/word that anybody types into any search engine
  • Search Results: The list of links to the pages which appear after you have searched a keyword, which is often called SERP (search engine results pages)
  • Rank: On SERP where the page is ranked. The first link is #1, the next is #2, etc.

Types Of Search Results

There are two different types of links on SERPs: Organic listing and Ads that are paid.

At the very top are paid ads, which are marked as ads. Different businesses buy these spots on the SERP on a (PPC) pay-per-click basis. These ads get the lowest number of clicks, but these clicks always lead to purchases at a higher rate than any organic link which is listed under the ads on SERP. If you want to launch a paid PPC campaign for your business, then you are at the right place, Issue Resolver will provide all the help. Get to know about our high end Pay Per Click Services.

Other than few paid ads, The SERP is filled with nothing but organic listings. It depends on your SEO effort which affects where you rank on the SERP. There are different types of organic listings, which depend on the search. Google always makes sure that it provides the best search results for the user.

Let’s Understand SEO A Little

Keyword Research

Most of the strategies of SEO begin with a keyword research. SEO professionals use tools like Google Ads, SEMrush, etc.  to check  the value of different keywords. Search volume, which means the approximate number of times a keyword is searched on a monthly basis, then comes cost per click (CPC), taken from traditional PPC bidding, which provides us a information as to the monetary value of getting a single user to your website through a keyword.

An informational keyword such as “yankees roster” has no CPC because the user is just looking for a baseball team’s roster. The user gets the information and leaves. “Yankees tickets” would have a much higher CPC, because the user is very likely to buy game tickets once landing on a website.

Deciding on keywords shapes the group of pages you’ll create and optimize. For a given page, don’t just choose just one keyword; it’s smart to have a list of secondary keywords that help flesh out the topic of your page. When Google evaluates pages, it looks for keywords that relate to other keywords as a clue as to how valuable your page is.

Don’t fall into the trap of always shooting for the highest-value keywords. It’s smart to have realistic expectations. Your vintage baseball card store won’t rank first for the keyword “baseball,” no matter how hard you try. A company that sells cell phones may want to rank for “best cell phone,” but a simple Google search will show that the results are mostly lists and reviews of cell phones, not a single product page. Don’t ask, “What terms do we want to rank for?” Instead, ask, “What terms should we rank for?”

On- Page Optimization

Once you have keywords to target, you can create the content of your pages. Antiquated SEO guidelines will tell you to force-feed the keyword into your content as much as possible. In an earlier time, search engines were less sophisticated, and this tactic worked. These days, Google and other search engines don’t fall for that. “Keyword stuffing” has no value. It’s a form of “tricking the search engine.” Don’t try to trick Google. The fundamental guideline is to satisfy the user’s query.

Here are some of the main elements of on-page content:

  • URL:the web address for the page
  • Meta title: the “official” title of the page, which appears in the tab at the top of a web browser and as the link in search results
  • Meta description: a short description of the page, usually 160 characters or less, appearing below the link in search results
  • H1 heading: the title as it’s shown within the page, usually in large, bold text
  • Body content:the bulk of the page’s offering, usually words, images, buttons, purchasing forms, etc.
  • Other headings: headings that separate the content, called H2, H3, H4, etc., based on their size and purpose in the page content, especially useful for long pages that cover a topic deeply

Writing SEO-friendly content can be a tricky proposition for many content writers. Google consistently urges websites to use natural language that speaks to your target audience. Use keywords liberally — it’s logical that your keyword will appear in the URL, meta title, meta description, H1 heading, and body content — but don’t overdo it. If you have a list of secondary keywords, don’t jam them into the content where they don’t belong. Even with secondary keywords, the guideline is still to satisfy the query. 

Organization Of a Site

Websites should be well organized, both for the user and for search engines. As a website manager, you want to use navigation links at the top of the pages and text links within the content to help users explore the site. All links should be placed logically, with text that is clear to the user. Links typically contain keywords that match the destination of the link, which helps your SEO efforts. One helpful guideline is to imagine a webpage with all the content removed, except for the links. Without the benefit of context, will users know where each link will send them?

Your URLs should be similarly buttoned up. Most websites use categories in their URL structure, like this:

  • yourwebsite.com/
  • yourwebsite.com/name-of-category/
  • yourwebsite.com/name-of-category/topic-of-page/

Ideal site organization requires solid planning from the start. Determine the main categories of the information or products you offer. eCommerce sites, in particular, tend to be very large and contain many categories. Use a URL structure that is reflective of the search intent, user experience, and keyword strategy.

Backlinks

Often referred to as “external links” and “off-page SEO,” backlinks are links that go from other sites to your site. Backlinks give Google a big clue into the value and reputation of your site among the rest of the online world. If other sites reference your site and are willing to send users there, your site must be pretty great. 1SEO offers link-building campaigns, as either part of an SEO services package, or by itself. Learn more about link-building for SEO.

SEO pros use tools, such as Majestic or Ahrefs, to look at all the backlinks your site has. Not all links have equal value. Links from authoritative, high-traffic sites will benefit your SEO much more than those from less reputable sites. Metrics such as “trust flow” and “citation flow” help calculate the total value of your backlink profile.

Google has improved its understanding of backlinks greatly in the last ten years. In more primitive times, websites successfully “gamed the system” by having their links placed on sites called “link farms.” These days, Google will easily detect this black hat SEO tactic and likely impose a manual penalty on your site, which is catastrophic to your rankings and a pain to fix.

 

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